New York-based SMMC, which marks its 25th anniversary in 2019, is a boutique real estate marketing agency focused on residential and commercial real estate, placemaking and economic development. Its clients represent an industry who’s who and span the spectrum of real estate players from publicly-traded REITs (including the largest owners in NYC and Philadelphia), many of the country’s pre-eminent institutions, bi-coastal private equity funds, small, entrepreneurial owners, several of New York’s great real estate dynasties, and many major real estate brokerages. Recently it collaborated with one such family scion, Amy Rose of Rose Associates, on a ground-up 300-unit multifamily building, Hoyt & Horn, in Downtown Brooklyn. SMMC, which is proud to have designed and developed the WDC logo, is certified as a Women's Business Enterprise (WBE) and actively pursues opportunities where the designation lends value to clients and their partners.
SMMC’s services cover every facet of a project including initial strategic review and positioning; naming, brand identification and development, budget development and appropriation; determination of the appropriate marketing toolkit; logo, message and theme development; and concept, design and execution of materials.
SMMC was founded by Madelyne Kirch, among the country’s foremost real estate marketing experts, whose wealth of experience includes commercial and residential properties as well as corporate strategy, economic development, neighborhood development and placemaking. Her keen interest in cities and their continuing vitality and revitalization feeds her passion for real estate.